1. Financial Ratio (Profitability)
  2. Gross Margin

Gross Profit Margin

The Gross Profit Margin is a measure of how much income a company has left after paying all direct production expenses. It is calculated as Gross Profit divided by Revenue. According the source, the Gross Profit margin could also be called GP, Gross Margin or Gross Profit Rate.

Formula of the Gross Profit Margin

Gross Margin=Gross ProfitTotal Revenue

Gross Margin=Total RevenueCost of RevenueTotal Revenue

Interpretation of the Gross Profit Margin

Gross Margin is calculated as annual Total Revenue minus annual Cost of Goods Sold (COGS) divided by annual Total Revenue and multiplied by 100. The gross margin doesn't include operating expenses like salaries, advertising costs or taxes. This is the most fundamental level.

It is a good indication of how profitable a company is at the most fundamental level. Companies with higher gross margins will have more money left over to spend on other business operations, such as research and development or marketing. A higher profit margin is always desirable since it means the company generates more profits from its sales, but the Gross Margin could never exceed 100%. Nevertheless, a negative gross margin is possible when the cost of production exceed total sales. It can be an indication of a company's inability to control costs

  • - Gross Margin lower than 0% : Inability to control costs
  • - Gross Margin lower than industry's average : Less profitable than competitors
  • - Gross Margin greater than industry's average : More profitable than competitors
  • - Gross Margin greater than 100% : Impossible

As shown in the table below, it is important to compare the gross profit margin withing the same industry. The formula of Gross Margin is directly linked to the COGS, the COGS depends on the products delivered by the company. The industries with the highest gross profit marge are in the Finance Sector, Intenet & Software Sector. At the inverse the lowest gross profit margin could be find for Farming, Construction or Automobile Manufacturers. But looking at the Gross Profit Margin isn't enough, you should also look the Net Profit Margin and Operating Profit Margin to understand the financial flux of an asset.

Average Gross Profit Margin by Industry in the United States

IndustryAverage Gross Profit MarginAverage Net Profit MarginNumber of companies
Advertising Agencies45.9%-9.7%22
Aerospace & Defense27.6%5.1%47
Agricultural Inputs31.8%6.9%11
Airlines48.1%1.2%13
Apparel Manufacturing45.4%3.5%17
Apparel Retail39.9%3.7%29
Asset Management82.6%23.5%74
Auto Manufacturers11.5%5.7%17
Auto Parts21.8%1.7%45
Auto & Truck Dealerships27.3%5.2%14
Banks - Diversified88.7%26.3%6
Banks - Regional99.8%27.7%278
Beverages - Non-Alcoholic42.5%11.3%10
Beverages - Wineries & Distilleries40.2%8.6%9
Biotechnology86.2%-266.5%517
Broadcasting40.1%-2.9%17
Building Materials28.7%15%7
Building Products & Equipment30.4%8.9%31
Business Equipment & Supplies32.1%2.9%7
Capital Markets84.5%12%32
Chemicals18.7%5.5%17
Coking Coal35.7%N/A4
Communication Equipment40.1%-6.2%53
Computer Hardware35.6%-2.4%28
Conglomerates29%1.8%11
Consulting Services41.6%5.4%16
Consumer Electronics29.2%-12%12
Credit Services84%22.4%44
Department Stores33.4%2.9%5
Diagnostics & Research46.1%-117.6%68
Discount Stores26%2.3%9
Drug Manufacturers - General71.7%17.3%12
Drug Manufacturers - Specialty & Generic48.5%-104.6%52
Education & Training Services52.1%5.2%16
Electrical Equipment & Parts27.9%6%41
Electronic Components31.3%3.4%29
Electronic Gaming & Multimedia62.8%-10.3%7
Electronics & Computer Distribution18.9%2.1%6
Engineering & Construction16.7%2.8%30
Entertainment46.2%-6.3%36
Farm & Heavy Construction Machinery21.8%6.9%21
Farm Products13.4%5.3%18
Financial Data & Stock Exchanges70.5%27.7%10
Food Distribution14.1%0.6%9
Footwear & Accessories44.5%5.5%11
Furnishings, Fixtures & Appliances35.4%3%19
Gambling55.5%4.9%12
Gold27.4%3.6%26
Grocery Stores27.2%2%10
Healthcare Plans18.8%-13.5%12
Health Information Services48.5%-47.2%33
Home Improvement Retail41.9%1.4%7
Household & Personal Products54.8%5%24
Industrial Distribution29.4%5.4%16
Information Technology Services37.5%1%53
Insurance Brokers89.2%6.6%12
Insurance - Diversified62.4%10.7%11
Insurance - Life59.9%10.9%16
Insurance - Property & Casualty52.1%7.1%36
Insurance - Specialty83.5%18.5%15
Integrated Freight & Logistics36.6%4.5%15
Internet Content & Information60.9%-5.3%37
Internet Retail45.4%0.7%22
Leisure40.2%-0.2%25
Lodging33%8%9
Luxury Goods45.2%4.8%5
Marine Shipping47.6%6.2%23
Medical Care Facilities34%-29.2%39
Medical Devices61.3%-92.3%103
Medical Distribution19.6%0%7
Medical Instruments & Supplies52.5%-72.1%44
Metal Fabrication23.7%5.3%12
Mortgage Finance92.1%17.3%17
Oil & Gas Drilling37.7%15.1%6
Oil & Gas E&P66%24.2%63
Oil & Gas Equipment & Services26.4%3.3%43
Oil & Gas Integrated30.5%10.9%7
Oil & Gas Midstream49.4%19.9%36
Oil & Gas Refining & Marketing11.3%0.7%18
Other Industrial Metals & Mining23.4%0.5%13
Other Precious Metals & Mining29.4%N/A11
Packaged Foods26.6%4.4%41
Packaging & Containers24.9%3.2%22
Paper & Paper Products14%-4%5
Personal Services41.7%6.4%11
Pharmaceutical Retailers40.2%-24.2%8
Pollution & Treatment Controls32.4%5.2%7
Publishing59.1%5.4%7
Railroads34.7%8.4%8
Real Estate - Development39.2%11%10
Real Estate - Diversified24.2%N/A4
Real Estate Services38.4%1.2%24
Recreational Vehicles21.9%6.1%15
REIT - Diversified68.6%16.5%18
REIT - Healthcare Facilities71%8.6%16
REIT - Hotel & Motel43%5.4%15
REIT - Industrial72.7%25.7%16
REIT - Mortgage92.2%24.8%35
REIT - Office62.7%-4.6%24
REIT - Residential58.3%15.5%18
REIT - Retail72.1%21.9%21
REIT - Specialty55.7%9.4%15
Rental & Leasing Services44.5%11.8%20
Residential Construction24.4%11%21
Resorts & Casinos50.3%4.7%19
Restaurants39.5%6%41
Scientific & Technical Instruments43.1%1.2%24
Security & Protection Services38%4.9%14
Semiconductor Equipment & Materials47.6%9.2%26
Semiconductors43.5%-4.3%64
Software - Application62.5%-10%190
Software - Infrastructure63.1%-5%87
Solar24.8%-15.4%13
Specialty Business Services29%4.1%26
Specialty Chemicals26.6%5.9%46
Specialty Industrial Machinery34.3%9%73
Specialty Retail37.5%1%42
Staffing & Employment Services34.2%4.1%23
Steel16.8%4.1%15
Telecom Services58.5%3.3%33
Textile Manufacturing18%-4.3%4
Thermal Coal38%28%9
Tobacco39%8.4%6
Tools & Accessories34%7%11
Travel Services53.9%3.6%14
Trucking49.9%6.5%12
Uranium21.4%N/A4
Utilities - Diversified37.6%12.5%15
Utilities - Regulated Electric36.1%10.5%25
Utilities - Regulated Gas39.7%10.7%13
Utilities - Regulated Water50.5%16.4%12
Utilities - Renewable35%6%12
Waste Management29%2.7%11