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In short, the strategy focuses on large capitalization within the United States. The author doesn't look at sensible sectors such as financials and utilities. We look for companies with the higher ROC (Return on Capital) and Earnings Yield.
In a nutshell:
A strategy based on multiple strict criteria such consistent earning growth to find stable business over years.
A strategy less strict than the Defensive Approach to find stable business over years with a larger scope.
Find equities that are expected to expand faster than average. Each letter in the acronym represents a vital criterion to consider when acquiring stocks.